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    "channel": "social",
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      "bottom": 7.4,
      "left": 7.4
    },
    "status": "proposta",
    "id": "ig-post-claim",
    "level": 2,
    "name": "Post de frase",
    "use": "Instagram e LinkedIn feed 4:5",
    "url": "/branding/kit/ig-post-claim"
  },
  {
    "channel": "social",
    "w": 1080,
    "h": 1350,
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      "top": 7.4,
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      "bottom": 7.4,
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    },
    "status": "proposta",
    "id": "ig-carousel-cover",
    "level": 3,
    "name": "Carrossel · capa",
    "use": "Instagram e LinkedIn (PDF), slide 1",
    "url": "/branding/kit/ig-carousel-cover"
  },
  {
    "channel": "social",
    "w": 1080,
    "h": 1350,
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      "top": 7.4,
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      "left": 7.4
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    "status": "proposta",
    "id": "ig-carousel-body",
    "level": 1,
    "name": "Carrossel · ponto",
    "use": "Instagram e LinkedIn (PDF), slides 2 a 6",
    "url": "/branding/kit/ig-carousel-body"
  },
  {
    "channel": "social",
    "w": 1080,
    "h": 1350,
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      "top": 7.4,
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      "bottom": 7.4,
      "left": 7.4
    },
    "status": "proposta",
    "id": "ig-carousel-cta",
    "level": 3,
    "name": "Carrossel · fechamento",
    "use": "Instagram e LinkedIn (PDF), último slide",
    "url": "/branding/kit/ig-carousel-cta"
  },
  {
    "channel": "social",
    "w": 1080,
    "h": 1350,
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      "top": 7.4,
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    },
    "status": "proposta",
    "id": "quote-card",
    "level": 2,
    "name": "Citação de mentor",
    "use": "Instagram e LinkedIn feed 4:5",
    "url": "/branding/kit/quote-card"
  },
  {
    "channel": "social",
    "w": 1080,
    "h": 1350,
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    },
    "status": "proposta",
    "id": "terminal-post",
    "level": 1,
    "name": "Post de terminal",
    "use": "Instagram e LinkedIn feed 4:5",
    "url": "/branding/kit/terminal-post"
  },
  {
    "id": "event-card",
    "level": 3,
    "name": "Card de evento",
    "channel": "social",
    "w": 1080,
    "h": 1080,
    "use": "Instagram feed 1:1, LinkedIn e X",
    "margin": {
      "top": 7.4,
      "right": 7.4,
      "bottom": 7.4,
      "left": 7.4
    },
    "status": "proposta",
    "url": "/branding/kit/event-card"
  },
  {
    "id": "ig-story-mentoria",
    "level": 2,
    "name": "Story de mentoria",
    "channel": "social",
    "w": 1080,
    "h": 1920,
    "use": "Instagram stories e capa de reels 9:16",
    "margin": {
      "top": 14.5,
      "right": 7.4,
      "bottom": 19,
      "left": 7.4
    },
    "unsafe": {
      "top": 13,
      "right": 0,
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    "status": "proposta",
    "url": "/branding/kit/ig-story-mentoria"
  },
  {
    "id": "yt-thumb",
    "level": 2,
    "name": "Thumbnail de mentoria",
    "channel": "social",
    "w": 1280,
    "h": 720,
    "use": "YouTube thumbnail 16:9 (badge de duração no canto inferior direito)",
    "margin": {
      "top": 8,
      "right": 5.5,
      "bottom": 10,
      "left": 5.5
    },
    "status": "proposta",
    "url": "/branding/kit/yt-thumb"
  },
  {
    "channel": "social",
    "w": 1080,
    "h": 1920,
    "level": 1,
    "use": "Instagram, capa de destaque (a rede mostra só o círculo central, a ~64–77 px)",
    "margin": {
      "top": 30.1,
      "right": 14.6,
      "bottom": 30.1,
      "left": 14.6
    },
    "unsafe": {
      "top": 21.9,
      "right": 0,
      "bottom": 21.9,
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    },
    "status": "proposta",
    "id": "ig-highlight-mentorias",
    "name": "Destaque · Mentorias",
    "url": "/branding/kit/ig-highlight-mentorias"
  },
  {
    "channel": "social",
    "w": 1080,
    "h": 1920,
    "level": 1,
    "use": "Instagram, capa de destaque (a rede mostra só o círculo central, a ~64–77 px)",
    "margin": {
      "top": 30.1,
      "right": 14.6,
      "bottom": 30.1,
      "left": 14.6
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    "unsafe": {
      "top": 21.9,
      "right": 0,
      "bottom": 21.9,
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    "status": "proposta",
    "id": "ig-highlight-vagas",
    "name": "Destaque · Vagas",
    "url": "/branding/kit/ig-highlight-vagas"
  },
  {
    "channel": "social",
    "w": 1080,
    "h": 1920,
    "level": 1,
    "use": "Instagram, capa de destaque (a rede mostra só o círculo central, a ~64–77 px)",
    "margin": {
      "top": 30.1,
      "right": 14.6,
      "bottom": 30.1,
      "left": 14.6
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    "unsafe": {
      "top": 21.9,
      "right": 0,
      "bottom": 21.9,
      "left": 0
    },
    "status": "proposta",
    "id": "ig-highlight-eventos",
    "name": "Destaque · Eventos",
    "url": "/branding/kit/ig-highlight-eventos"
  },
  {
    "id": "linkedin-banner",
    "level": 3,
    "name": "Capa do LinkedIn",
    "channel": "social",
    "w": 1584,
    "h": 396,
    "use": "LinkedIn, capa da página (que a corta para ≈ 6:1) e fundo do perfil pessoal; a foto ou o logo cobre o canto inferior esquerdo",
    "margin": {
      "top": 20,
      "right": 5.1,
      "bottom": 20,
      "left": 5.1
    },
    "unsafe": {
      "top": 16.2,
      "right": 0,
      "bottom": 16.2,
      "left": 0
    },
    "status": "proposta",
    "url": "/branding/kit/linkedin-banner"
  },
  {
    "id": "x-header",
    "level": 3,
    "name": "Capa do X",
    "channel": "social",
    "w": 1500,
    "h": 500,
    "use": "X, capa do perfil 3:1 (a foto cobre o canto inferior esquerdo)",
    "margin": {
      "top": 12,
      "right": 5.3,
      "bottom": 12,
      "left": 5.3
    },
    "status": "proposta",
    "url": "/branding/kit/x-header"
  },
  {
    "id": "yt-banner",
    "level": 2,
    "name": "Banner do YouTube",
    "channel": "social",
    "w": 2560,
    "h": 1440,
    "use": "YouTube, banner do canal: a TV mostra tudo, o desktop a faixa de 2560 × 423 e o celular só a área segura central de 1546 × 423",
    "margin": {
      "top": 38.6,
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      "left": 21.7
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    "unsafe": {
      "top": 35.3,
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      "bottom": 35.3,
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    "status": "proposta",
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  {
    "id": "discord-banner",
    "level": 2,
    "name": "Banner do Discord",
    "channel": "social",
    "w": 960,
    "h": 540,
    "use": "Discord, banner do servidor no topo da lista de canais (visto a ~240 px; o nome do servidor cobre o terço de cima)",
    "margin": {
      "top": 7.4,
      "right": 4.2,
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      "left": 4.2
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    "unsafe": {
      "top": 36,
      "right": 0,
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    "status": "proposta",
    "url": "/branding/kit/discord-banner"
  },
  {
    "id": "discord-splash",
    "level": 3,
    "name": "Fundo do convite do Discord",
    "channel": "social",
    "w": 1920,
    "h": 1080,
    "use": "Discord, fundo da página de convite; a margem marca o card do convite, que cobre o centro",
    "margin": {
      "top": 31,
      "right": 35,
      "bottom": 31,
      "left": 35
    },
    "status": "proposta",
    "url": "/branding/kit/discord-splash"
  },
  {
    "id": "discord-icon",
    "level": 2,
    "name": "Ícone do servidor",
    "channel": "social",
    "w": 512,
    "h": 512,
    "use": "Discord, ícone do servidor (recorte redondo, lido a 48 px)",
    "margin": {
      "top": 10,
      "right": 10,
      "bottom": 10,
      "left": 10
    },
    "status": "proposta",
    "url": "/branding/kit/discord-icon"
  },
  {
    "channel": "social",
    "w": 128,
    "h": 128,
    "level": 2,
    "use": "Discord, emoji do servidor (lido a 22 px numa mensagem)",
    "margin": {
      "top": 7.8,
      "right": 7.8,
      "bottom": 7.8,
      "left": 7.8
    },
    "status": "proposta",
    "id": "discord-emoji-f5",
    "name": "Emoji · F5",
    "url": "/branding/kit/discord-emoji-f5"
  },
  {
    "channel": "social",
    "w": 128,
    "h": 128,
    "level": 2,
    "use": "Discord, emoji do servidor (lido a 22 px numa mensagem)",
    "margin": {
      "top": 7.8,
      "right": 7.8,
      "bottom": 7.8,
      "left": 7.8
    },
    "status": "proposta",
    "id": "discord-emoji-pronto",
    "name": "Emoji · ✓ pronto",
    "url": "/branding/kit/discord-emoji-pronto"
  },
  {
    "channel": "social",
    "w": 128,
    "h": 128,
    "level": 2,
    "use": "Discord, emoji do servidor (lido a 22 px numa mensagem)",
    "margin": {
      "top": 7.8,
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      "bottom": 7.8,
      "left": 7.8
    },
    "status": "proposta",
    "id": "discord-emoji-mais-um",
    "name": "Emoji · +1",
    "url": "/branding/kit/discord-emoji-mais-um"
  },
  {
    "channel": "social",
    "w": 128,
    "h": 128,
    "level": 2,
    "use": "Discord, emoji do servidor (lido a 22 px numa mensagem)",
    "margin": {
      "top": 7.8,
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      "bottom": 7.8,
      "left": 7.8
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    "status": "proposta",
    "id": "discord-emoji-reload",
    "name": "Emoji · símbolo",
    "url": "/branding/kit/discord-emoji-reload"
  },
  {
    "id": "ad-square-brand",
    "level": 2,
    "name": "Anúncio quadrado · marca",
    "channel": "anuncios",
    "w": 1080,
    "h": 1080,
    "use": "Meta feed 1:1 e Google display 1:1 (modo marca)",
    "margin": {
      "top": 7.4,
      "right": 7.4,
      "bottom": 7.4,
      "left": 7.4
    },
    "status": "proposta",
    "url": "/branding/kit/ad-square-brand"
  },
  {
    "id": "ad-square-offer",
    "level": 1,
    "name": "Anúncio quadrado · oferta",
    "channel": "anuncios",
    "w": 1080,
    "h": 1080,
    "use": "Meta feed 1:1 e Google display 1:1 (modo oferta)",
    "margin": {
      "top": 7.4,
      "right": 7.4,
      "bottom": 7.4,
      "left": 7.4
    },
    "status": "proposta",
    "url": "/branding/kit/ad-square-offer"
  },
  {
    "id": "ad-portrait",
    "level": 2,
    "name": "Anúncio retrato",
    "channel": "anuncios",
    "w": 1080,
    "h": 1350,
    "use": "Meta e LinkedIn feed 4:5",
    "margin": {
      "top": 5.9,
      "right": 7.4,
      "bottom": 5.9,
      "left": 7.4
    },
    "status": "proposta",
    "url": "/branding/kit/ad-portrait"
  },
  {
    "id": "ad-story",
    "level": 3,
    "name": "Anúncio stories e reels",
    "channel": "anuncios",
    "w": 1080,
    "h": 1920,
    "use": "Meta stories e reels 9:16",
    "margin": {
      "top": 14,
      "right": 7.4,
      "bottom": 20,
      "left": 7.4
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    "unsafe": {
      "top": 14,
      "right": 0,
      "bottom": 20,
      "left": 0
    },
    "status": "proposta",
    "url": "/branding/kit/ad-story"
  },
  {
    "id": "ad-carousel-card",
    "level": 1,
    "name": "Anúncio carrossel · card",
    "channel": "anuncios",
    "w": 1080,
    "h": 1080,
    "use": "Meta carrossel 1:1, um benefício por card",
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      "top": 7.4,
      "right": 7.4,
      "bottom": 7.4,
      "left": 7.4
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    "status": "proposta",
    "url": "/branding/kit/ad-carousel-card"
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  {
    "id": "ad-landscape",
    "level": 2,
    "name": "Anúncio paisagem",
    "channel": "anuncios",
    "w": 1200,
    "h": 628,
    "use": "Google display 1.91:1, Meta link e LinkedIn imagem única",
    "margin": {
      "top": 10.5,
      "right": 5.5,
      "bottom": 10.5,
      "left": 5.5
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    "status": "proposta",
    "url": "/branding/kit/ad-landscape"
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    "id": "ad-logo-wide",
    "level": 0,
    "name": "Logo 4:1",
    "channel": "anuncios",
    "w": 1200,
    "h": 300,
    "use": "Google display, logo paisagem 4:1",
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      "top": 12,
      "right": 12,
      "bottom": 12,
      "left": 12
    },
    "status": "proposta",
    "url": "/branding/kit/ad-logo-wide"
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    "id": "og-card",
    "level": 2,
    "name": "Imagem de link (OG)",
    "channel": "editorial",
    "w": 1200,
    "h": 630,
    "use": "Prévia de link: og:image, LinkedIn, X, Discord, WhatsApp",
    "margin": {
      "top": 9.5,
      "right": 6,
      "bottom": 9.5,
      "left": 6
    },
    "status": "proposta",
    "url": "/branding/kit/og-card"
  },
  {
    "id": "newsletter-header",
    "level": 1,
    "name": "Cabeçalho de newsletter",
    "channel": "editorial",
    "w": 1200,
    "h": 480,
    "use": "Topo do e-mail, exibido a 600 px de largura (2x)",
    "margin": {
      "top": 10.4,
      "right": 5,
      "bottom": 10.4,
      "left": 5
    },
    "status": "proposta",
    "url": "/branding/kit/newsletter-header"
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  {
    "id": "slide-title",
    "level": 3,
    "name": "Slide de título",
    "channel": "editorial",
    "w": 1920,
    "h": 1080,
    "use": "Apresentação 16:9, abertura",
    "margin": {
      "top": 9.6,
      "right": 5.4,
      "bottom": 9.6,
      "left": 5.4
    },
    "status": "proposta",
    "url": "/branding/kit/slide-title"
  },
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    "id": "slide-section",
    "level": 3,
    "name": "Slide de seção",
    "channel": "editorial",
    "w": 1920,
    "h": 1080,
    "use": "Apresentação 16:9, abertura de seção",
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      "top": 9.6,
      "right": 5.4,
      "bottom": 9.6,
      "left": 5.4
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    "status": "proposta",
    "url": "/branding/kit/slide-section"
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    "id": "slide-content",
    "level": 0,
    "name": "Slide de conteúdo",
    "channel": "editorial",
    "w": 1920,
    "h": 1080,
    "use": "Apresentação 16:9, título com três pontos",
    "margin": {
      "top": 9.6,
      "right": 5.4,
      "bottom": 9.6,
      "left": 5.4
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    "status": "proposta",
    "url": "/branding/kit/slide-content"
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    "id": "slide-code",
    "level": 1,
    "name": "Slide de código",
    "channel": "editorial",
    "w": 1920,
    "h": 1080,
    "use": "Apresentação 16:9, código ou diff",
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      "top": 9.6,
      "right": 5.4,
      "bottom": 9.6,
      "left": 5.4
    },
    "status": "proposta",
    "url": "/branding/kit/slide-code"
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    "id": "code-card",
    "level": 1,
    "name": "Post de código",
    "channel": "editorial",
    "w": 1080,
    "h": 1350,
    "use": "Instagram e LinkedIn feed 4:5, trecho de código",
    "margin": {
      "top": 7.4,
      "right": 7.4,
      "bottom": 7.4,
      "left": 7.4
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    "status": "proposta",
    "url": "/branding/kit/code-card"
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    "id": "call-background",
    "level": 2,
    "name": "Fundo de chamada",
    "channel": "editorial",
    "w": 1920,
    "h": 1080,
    "use": "Meet e Zoom 16:9: a pessoa no centro-esquerda, a arte à direita",
    "margin": {
      "top": 9.6,
      "right": 5.4,
      "bottom": 9.6,
      "left": 5.4
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    "unsafe": {
      "top": 0,
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      "bottom": 12,
      "left": 0
    },
    "status": "proposta",
    "url": "/branding/kit/call-background"
  },
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    "id": "wallpaper-desktop",
    "level": 3,
    "name": "Papel de parede · desktop",
    "channel": "editorial",
    "w": 2560,
    "h": 1440,
    "use": "Desktop 16:9 (macOS a 2x): barra de menus no topo e Dock embaixo",
    "margin": {
      "top": 8,
      "right": 4,
      "bottom": 14,
      "left": 4
    },
    "unsafe": {
      "top": 5,
      "right": 0,
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      "left": 0
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    "status": "proposta",
    "url": "/branding/kit/wallpaper-desktop"
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    "id": "wallpaper-phone",
    "level": 3,
    "name": "Papel de parede · celular",
    "channel": "editorial",
    "w": 1179,
    "h": 2556,
    "use": "iPhone 19,5:9: data, relógio e widgets no topo, Dock e botões embaixo",
    "margin": {
      "top": 33,
      "right": 7.4,
      "bottom": 17,
      "left": 7.4
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    "unsafe": {
      "top": 31,
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    "status": "proposta",
    "url": "/branding/kit/wallpaper-phone"
  },
  {
    "id": "badge-member",
    "name": "Crachá · Membro",
    "channel": "offline",
    "w": 1181,
    "h": 1654,
    "use": "Crachá de evento 100 × 140 mm, furo oblongo no topo",
    "margin": {
      "top": 5.7,
      "right": 8,
      "bottom": 5.7,
      "left": 8
    },
    "unsafe": {
      "top": 9,
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    "print": {
      "wMm": 100,
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      "bleedMm": 3
    },
    "status": "proposta",
    "level": 2,
    "url": "/branding/kit/badge-member"
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    "id": "badge-mentor",
    "name": "Crachá · Mentor",
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    "h": 1654,
    "use": "Crachá de evento 100 × 140 mm, furo oblongo no topo",
    "margin": {
      "top": 5.7,
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    },
    "unsafe": {
      "top": 9,
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    "status": "proposta",
    "level": 2,
    "url": "/branding/kit/badge-mentor"
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    "id": "badge-recruiter",
    "name": "Crachá · Recruiter",
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    "h": 1654,
    "use": "Crachá de evento 100 × 140 mm, furo oblongo no topo",
    "margin": {
      "top": 5.7,
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    "unsafe": {
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    "status": "proposta",
    "level": 3,
    "url": "/branding/kit/badge-recruiter"
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    "id": "badge-staff",
    "name": "Crachá · Organização",
    "channel": "offline",
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    "h": 1654,
    "use": "Crachá de evento 100 × 140 mm, furo oblongo no topo",
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      "wMm": 100,
      "hMm": 140,
      "bleedMm": 3
    },
    "status": "proposta",
    "level": 2,
    "url": "/branding/kit/badge-staff"
  },
  {
    "id": "sticker-sheet",
    "level": 2,
    "name": "Pack de adesivos",
    "channel": "offline",
    "w": 1240,
    "h": 1748,
    "use": "Folha A6 105 × 148 mm com oito adesivos recortados",
    "margin": {
      "top": 3.5,
      "right": 5,
      "bottom": 3.5,
      "left": 5
    },
    "print": {
      "wMm": 105,
      "hMm": 148,
      "bleedMm": 3
    },
    "status": "proposta",
    "url": "/branding/kit/sticker-sheet"
  },
  {
    "id": "business-card-front",
    "name": "Cartão de visita · frente",
    "channel": "offline",
    "w": 1063,
    "h": 591,
    "use": "Cartão de visita 90 × 50 mm",
    "margin": {
      "top": 12.6,
      "right": 7,
      "bottom": 12.6,
      "left": 7
    },
    "print": {
      "wMm": 90,
      "hMm": 50,
      "bleedMm": 3
    },
    "status": "proposta",
    "level": 2,
    "url": "/branding/kit/business-card-front"
  },
  {
    "id": "business-card-back",
    "name": "Cartão de visita · verso",
    "channel": "offline",
    "w": 1063,
    "h": 591,
    "use": "Cartão de visita 90 × 50 mm",
    "margin": {
      "top": 12.6,
      "right": 7,
      "bottom": 12.6,
      "left": 7
    },
    "print": {
      "wMm": 90,
      "hMm": 50,
      "bleedMm": 3
    },
    "status": "proposta",
    "level": 1,
    "url": "/branding/kit/business-card-back"
  },
  {
    "id": "rollup",
    "level": 3,
    "name": "Roll-up (escala 1:10)",
    "channel": "offline",
    "w": 1004,
    "h": 2362,
    "use": "Roll-up 85 × 200 cm, desenhado a 1:10",
    "margin": {
      "top": 4,
      "right": 8,
      "bottom": 8,
      "left": 8
    },
    "unsafe": {
      "top": 0,
      "right": 0,
      "bottom": 8,
      "left": 0
    },
    "print": {
      "wMm": 850,
      "hMm": 2000,
      "bleedMm": 3
    },
    "status": "proposta",
    "url": "/branding/kit/rollup"
  },
  {
    "channel": "offline",
    "w": 3508,
    "h": 4961,
    "margin": {
      "top": 5,
      "right": 7,
      "bottom": 5,
      "left": 7
    },
    "print": {
      "wMm": 297,
      "hMm": 420,
      "bleedMm": 3
    },
    "status": "proposta",
    "id": "poster-a3",
    "level": 3,
    "name": "Cartaz A3",
    "use": "Cartaz A3 297 × 420 mm, impresso em uma cor",
    "url": "/branding/kit/poster-a3"
  },
  {
    "channel": "offline",
    "w": 3508,
    "h": 4961,
    "margin": {
      "top": 5,
      "right": 7,
      "bottom": 5,
      "left": 7
    },
    "print": {
      "wMm": 297,
      "hMm": 420,
      "bleedMm": 3
    },
    "status": "proposta",
    "id": "poster-a3-evento",
    "level": 3,
    "name": "Cartaz A3 · evento",
    "use": "Cartaz de evento A3 297 × 420 mm",
    "url": "/branding/kit/poster-a3-evento"
  },
  {
    "id": "sign-a4",
    "level": 2,
    "name": "Placa de direção A4",
    "channel": "offline",
    "w": 3508,
    "h": 2480,
    "use": "Placa de direção A4 paisagem 297 × 210 mm, um destino e uma seta",
    "margin": {
      "top": 8.5,
      "right": 6,
      "bottom": 8.5,
      "left": 6
    },
    "print": {
      "wMm": 297,
      "hMm": 210,
      "bleedMm": 3
    },
    "status": "proposta",
    "url": "/branding/kit/sign-a4"
  },
  {
    "id": "table-tent",
    "level": 2,
    "name": "Totem de mesa",
    "channel": "offline",
    "w": 2480,
    "h": 1748,
    "use": "A5 paisagem 210 × 148 mm, dobra no meio, metade de cima de cabeça para baixo",
    "margin": {
      "top": 4,
      "right": 6,
      "bottom": 4,
      "left": 6
    },
    "print": {
      "wMm": 210,
      "hMm": 148,
      "bleedMm": 3
    },
    "status": "proposta",
    "url": "/branding/kit/table-tent"
  }
]